Advanced Certification Courses – CIP™II – Course 8

Faculty: Fernando Cortezi

Learn how to anticipate shifts in the drivers of innovation, then how to position your company’s service or product developments for maximum competitive impact.


There are two different types of disruptions to an organization’s strategy and competitiveness. One is current and regards a misalignment between management assumptions about their competitor positioning and the reality of their financial performance. The other involves more long-term and less concrete spoilers to the company’s strategic positioning.

The first morning of this two day workshop focuses on determining that you or your decision makers are getting your competitive picture right. To be sure that correct assumptions are driving competitor comparisons, you need to test your competitive story with Key Success Factors and a comparative Financial Snapshot. “Key Success Factors” (KSF) reflect management and analyst assumptions about the drivers of success in a strategic group.   It can be a powerful tool for quickly identifying where advantage may reside and whether your company has it.

You will learn how to:

  • Design a simple but powerful format for competitor comparison
  • Understand the impact of industry structure, life cycle, and trends for selecting KSF
  • Create a comparative, quantitative KSF analysis of 5 or so factors in order to provide a succinct quantitative perspective of how competitors stack up against each other
  • Craft a telling and tight Financial Snapshot to identify comparative performance
  • Surprise yourself when you test competitive assumptions or KSF against the competitor group’s Financial Snapshot.

You will learn how to . . .

  • Identify significant change drivers and determine their plausible impact on the firm’s current positioning.
  • Learn methods for developing different “futures” for your company, thereby offering your management potent strategic options.
  • Build scenarios, based on first-hand case studies drawn from actual Fuld & Company client engagements.
  • Use the results of Scenario Analysis to craft resilient competitive strategy despite being faced with highly uncertain competitive conditions.
  • Apply Scenario Analysis as a fundamental building block for your early warning system.

The mission of ACI is to help companies and managers compete more effectively via the superior use of the competitive intelligence perspective. The Fuld-Gilad-Herring Academy of Competitive intelligence is the only educational institution in the space of CI training to be accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).