Core Certification Courses – CIP™ I – Course 3

Professor: Fernando de Almeida – Founding Partner ADVS Brasil, Coordinator: MBA Inteligência Estratégica Fipe, Professor FEA/USP

The Foundation of all strategic intelligence: Industry, Competitor and Blindspots analysis framework.


Using a Harvard Business School case study you will learn how to:

  • Predict your industry’s evolution paths
  • Understand competitors’ behaviors and predict significant competitive moves
  • Pinpoint competitors’ soft spots, blindspots, and strategic vulnerabilities
  • Assess the importance of information and the right questions to ask your collection network
  • Evaluate your own company’s strategy and its blindspots, as well as pinpoint its vulnerabilities
  • Identify sources of critical change in the market
  • Create proactive intelligence to preempt competitors’ strategic moves

Do you need to . . .

  • Understand the major forces affecting the performance of your industry?
  • Track early trends that will change the performance of your industry?
  • Predict where the industry is going?
  • Predict competitors’ moves?
  • Assess competitors’ responses to your firm’s moves?
  • Understand your company’s position relative to competitors?
  • Identify and alert management where your company’s strategy is wrong?
  • Identify where your competitors’ strategies are wrong?
  • Develop a framework that will direct and organize a continuous collection effort (in addition to answering management questions)?
  • Support senior executives with insightful analysis?

The mission of ACI is to help companies and managers compete more effectively via the superior use of the competitive intelligence perspective. The Fuld-Gilad-Herring Academy of Competitive intelligence is the only educational institution in the space of CI training to be accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).