Core Certification Courses – CIP™I – Course 2

Faculty: Edson Ito

Learn practical frameworks to analyze and predict competitive threats.


This course builds on what you learn in the Intelligence Sources course. You will learn practical frameworks to assess competitive cost of operations, to analyze the true capabilities of a rival, as well as its immediate future actions. You will emerge with a practical toolkit to address specific business situations your company faces. Using case studies you will:

  • Benchmark actual business practices and costs of competitors
  • Anticipate a company’s near-term tactical moves
  • Learn how and if a competitor can actually execute on its strategy
  • Construct an early warning approach to monitor a rival’s changing product, service and market shifts
  • Cut through a competitor’s smokescreen to accurately anticipate and prepare for a competitor’s new product roll out

Throughout the day, we will introduce you to analytical frameworks such as competitor benchmarking, financial and cost, and new product roll out analysis.

Do you need . . .

  • Identify the most, and least, important competitive threats for your company or business unit?
  • Know how to anticipate your rival’s strategic direction and which direction it might be taking?
  • Know the most “intelligence-rich” moment to monitor a rival’s movements in the market?
  • Focus on the core issues surrounding a competitor — and eliminate time-wasting analysis?
  • Learn the principles of analyzing a company’s financials and cost of operations?
  • Uncover the operating costs of a privately-held company or subsidiary operation?
  • Anticipate a company’s strategy based on analyzing that firm’s senior management?
  • Forecast a rival’s long-term moves in the market?
  • Know how to deliver intelligence to management in a way that will speed up decision making?

The mission of ACI is to help companies and managers compete more effectively via the superior use of the competitive intelligence perspective. The Fuld-Gilad-Herring Academy of Competitive intelligence is the only educational institution in the space of CI training to be accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).